adamsindustries.com

Report from Sep 23, 2025 at 4:01 PM

A-
Grade
21
Pages
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A-

Overall

86/100

B

Technical

76/100

B-

Content

71/100

B-

Structure

72/100

D+

Accessibility

50/100

Website Screenshot

SEO Performance

Core Web Vitals

Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience.
46

Performance

Speed and responsiveness

98

Accessibility

Usability for all users

78

Best Practices

Web standards adherence

93

SEO

Search optimization

Priority Actions

8 items
Critical

Resolve significant duplicate content issues affecting 14 pages

High

Fix missing H1 headings on 15 pages

High

Improve 17 pages with thin content

High

Fix color contrast issues on 8 pages

Medium

Include target keywords in headings on 6 pages

Medium

Write unique page titles for 1 groups of pages with duplicate titles

Low

Shorten long headings on 1 pages for better readability

Tips

Add social sharing buttons to content pages

Domain Rankings

Overview of your domain's search visibility and ranking performance.

Search Rankings

Top 3
0
Top 10
0
Top 20
0
Top 50
1
Top 100
0

Traffic & Rankings

Monthly Visits

0

Traffic Value

$0

Ranking Changes
Improved: +0 New: +1 Declined: -0 Lost: -0

Backlink Analysis

Backlinks are crucial for SEO success as they signal trust and authority to search engines.

Total Backlinks

503

Found 503 backlinks across 112 domains

Domain Authority

27

Authority score: 27 with spam score: 0

Network Diversity

92

92 unique IPs across 82 subnets

Link Age

81

First backlink discovered: 2019-01-16

Link Type Distribution

Text Anchors: 252 50.1%
Image Links: 52 10.3%
Redirects: 2 0.4%
Canonical Links: 0 0.0%

Link Attributes

Follow Links: 452 89.86%
NoFollow Links: 51 10.1%
UGC Links: 7 1.39%

Technical Analysis

Technical SEO ensures search engines can efficiently crawl, understand, and index your website.
2 issues

Content Analysis

High-quality content is essential for both search engine rankings and user engagement.
14 issues
Warning

Low engagement content

18 affected pages

18
Show affected pages
https://adamsindustries.com/
https://adamsindustries.com/products/build-repair-and-overhaul-services
https://adamsindustries.com/products/cart
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
https://adamsindustries.com/products/thermal-imagers-and-fusion-systems
https://adamsindustries.com/return-policy
https://adamsindustries.com/products/made-in-usa-products
https://adamsindustries.com/products/search
https://adamsindustries.com/products/night-vision-kits-parts-and-accessories
https://adamsindustries.com/shipping-and-payment
https://adamsindustries.com/products/night-vision--tech-by-adams-blog
https://adamsindustries.com/products/export-products
https://adamsindustries.com/products/night-vision-monoculars
https://adamsindustries.com/products/l3-image-intensifier-based-products
https://adamsindustries.com/products/night-vision-specials--thermal-sale
https://adamsindustries.com/products
https://adamsindustries.com/products/pages/about
https://adamsindustries.com/products/night-vision-goggles
Info

Site-wide AI content metrics

4 affected pages

21
Show affected pages
AI Content Rate: 0.0%
High Risk Rate: 0.0%
Quality Issue Rate: 0.0%
Content Consistency: 100.0%
Warning

Pages with readability issues

17 affected pages

17
Show affected pages
https://adamsindustries.com/privacy-policy
Readability score: 31.3 (difficult)
https://adamsindustries.com/products/build-repair-and-overhaul-services
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/cart
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/thermal-imagers-and-fusion-systems
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/made-in-usa-products
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/search
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/night-vision-kits-parts-and-accessories
Readability score: 48.9 (difficult)
https://adamsindustries.com/terms-and-conditions
Readability score: 40.1 (difficult)
https://adamsindustries.com/products/night-vision--tech-by-adams-blog
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/export-products
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/night-vision-monoculars
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/l3-image-intensifier-based-products
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/night-vision-specials--thermal-sale
Readability score: 48.9 (difficult)
https://adamsindustries.com/products
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/pages/about
Readability score: 48.9 (difficult)
https://adamsindustries.com/products/night-vision-goggles
Readability score: 48.9 (difficult)
Critical

Content that appears on several pages

1 affected page

1
Show affected pages
https://adamsindustries.com/products/build-repair-and-overhaul-services
14 duplicate pages for URLS: https://adamsindustries.com/products/cart, https://adamsindustries.com/products/night-vision-image-intensifier-tubes, https://adamsindustries.com/products/thermal-imagers-and-fusion-systems
Warning

Pages with duplicate titles

1 affected page

1
Show affected pages
https://adamsindustries.com/
'Adams Industries, Inc.' for URLS: https://adamsindustries.com/return-policy, https://adamsindustries.com/products/search
Warning

Pages using keywords in title but not in body

14 affected pages

14
Show affected pages
https://adamsindustries.com/products/build-repair-and-overhaul-services
Missing Keywords: services, overhaul, vision, build, adams, repair, industries, night
https://adamsindustries.com/products/cart
Missing Keywords: adams, industries, checkout
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Missing Keywords: surplus, intensifier, tubes, options, vision, adams, image, industries, night
https://adamsindustries.com/products/thermal-imagers-and-fusion-systems
Missing Keywords: operations, built, rail, picatinny, from, systems, gear, adams, world, fusion, real, mounted, clip, thermal, explore, handhelds, industries, night
https://adamsindustries.com/products/made-in-usa-products
Missing Keywords: adams, products, made, industries, components
https://adamsindustries.com/products/search
Missing Keywords: adams, industries
https://adamsindustries.com/products/night-vision-kits-parts-and-accessories
Missing Keywords: kits, vision, accessories, adams, parts, industries, night
https://adamsindustries.com/products/night-vision--tech-by-adams-blog
Missing Keywords: vision, tech, adams, blog, night
https://adamsindustries.com/products/export-products
Missing Keywords: adams, products, industries, export
https://adamsindustries.com/products/night-vision-monoculars
Missing Keywords: digital, vision, options, monoculars, adams, industries, night
https://adamsindustries.com/products/l3-image-intensifier-based-products
Missing Keywords: image, products, based, intensifier
https://adamsindustries.com/products/night-vision-specials--thermal-sale
Missing Keywords: sale, vision, gear, adams, thermal, industries, discounted, specials, night
https://adamsindustries.com/products
Missing Keywords: adams, products, industries
https://adamsindustries.com/products/night-vision-goggles
Missing Keywords: tube, dual, vision, adams, goggles, panoramic, industries, nvgs, night
Warning

Pages with filler content

19 affected pages

19
Show affected pages
https://adamsindustries.com/privacy-policy
Phrases found: click here, learn more
https://adamsindustries.com/products/build-repair-and-overhaul-services
Phrases found: learn more
https://adamsindustries.com/products/cart
Phrases found: learn more
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Phrases found: learn more
https://adamsindustries.com/products/thermal-imagers-and-fusion-systems
Phrases found: learn more
https://adamsindustries.com/return-policy
Phrases found: click here
https://adamsindustries.com/products/made-in-usa-products
Phrases found: learn more
https://adamsindustries.com/products/search
Phrases found: learn more
https://adamsindustries.com/products/night-vision-kits-parts-and-accessories
Phrases found: learn more
https://adamsindustries.com/terms-and-conditions
Phrases found: click here
https://adamsindustries.com/shipping-and-payment
Phrases found: click here
https://adamsindustries.com/products/night-vision--tech-by-adams-blog
Phrases found: learn more
https://adamsindustries.com/products/export-products
Phrases found: learn more
https://adamsindustries.com/products/night-vision-monoculars
Phrases found: learn more
https://adamsindustries.com/products/l3-image-intensifier-based-products
Phrases found: learn more
https://adamsindustries.com/products/night-vision-specials--thermal-sale
Phrases found: learn more
https://adamsindustries.com/products
Phrases found: learn more
https://adamsindustries.com/products/pages/about
Phrases found: learn more
https://adamsindustries.com/products/night-vision-goggles
Phrases found: learn more

Structure Analysis

A well-organized website structure is crucial for both search engines and users.
0 issues
Warning

Deep page structure (4+ levels)

1 affected page

1
Show affected pages
https://adamsindustries.com/products/pages/about
Critical

Missing H1 headings

15 affected pages

15
Show affected pages
https://adamsindustries.com/products/build-repair-and-overhaul-services
Page lacks H1 heading
https://adamsindustries.com/products/cart
Page lacks H1 heading
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Page lacks H1 heading
https://adamsindustries.com/products/thermal-imagers-and-fusion-systems
Page lacks H1 heading
https://adamsindustries.com/products/made-in-usa-products
Page lacks H1 heading
https://adamsindustries.com/products/search
Page lacks H1 heading
https://adamsindustries.com/products/night-vision-kits-parts-and-accessories
Page lacks H1 heading
https://adamsindustries.com/products/night-vision--tech-by-adams-blog
Page lacks H1 heading
https://adamsindustries.com/products/export-products
Page lacks H1 heading
https://adamsindustries.com/products/night-vision-monoculars
Page lacks H1 heading
https://adamsindustries.com/products/l3-image-intensifier-based-products
Page lacks H1 heading
https://adamsindustries.com/products/night-vision-specials--thermal-sale
Page lacks H1 heading
https://adamsindustries.com/products
Page lacks H1 heading
https://adamsindustries.com/products/pages/about
Page lacks H1 heading
https://adamsindustries.com/products/night-vision-goggles
Page lacks H1 heading
Warning

Overly long headings

1 affected page

1
Show affected pages
https://adamsindustries.com/
H1: 86 chars (max: 70)
Warning

Missing keywords in headings

18 affected pages

6
Show affected pages
https://adamsindustries.com/
Keywords missing from H1: industries,, inc.
https://adamsindustries.com/
Keywords missing from title: adams industries, inc.
https://adamsindustries.com/
Keywords missing from h1: welcome to adams industries.  we make the gear you need when you can't afford to fail.
https://adamsindustries.com/privacy-policy
Keywords missing from H1: adams, industries
https://adamsindustries.com/privacy-policy
Keywords missing from title: adams industries privacy policy
https://adamsindustries.com/privacy-policy
Keywords missing from h1: privacy policy
https://adamsindustries.com/return-policy
Keywords missing from H1: adams, industries,, inc.
https://adamsindustries.com/return-policy
Keywords missing from title: adams industries, inc.
https://adamsindustries.com/return-policy
Keywords missing from h1: return policy
https://adamsindustries.com/terms-and-conditions
Keywords missing from H1: adams, industries
https://adamsindustries.com/terms-and-conditions
Keywords missing from title: adams industries terms and conditions
https://adamsindustries.com/terms-and-conditions
Keywords missing from h1: terms and conditions
https://adamsindustries.com/shipping-and-payment
Keywords missing from H1: adams, industries,, inc.
https://adamsindustries.com/shipping-and-payment
Keywords missing from title: adams industries, inc.
https://adamsindustries.com/shipping-and-payment
Keywords missing from h1: shipping and payment
https://adamsindustries.com/help-desk
Keywords missing from H1: adams, industries,, inc.
https://adamsindustries.com/help-desk
Keywords missing from title: adams industries, inc.
https://adamsindustries.com/help-desk
Keywords missing from h1: help desk

Accessibility Analysis

Ensuring your website is accessible to all users enhances user experience and broadens your audience reach.
15 issues
Warning

Insufficient color contrast

20 affected pages

28
Show affected pages
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Fix any of the following: Element has insufficient color contrast of 3.08 (foreground color: #f9f9f9, background color: #f35a66, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Fix any of the following: Element has insufficient color contrast of 3.08 (foreground color: #f9f9f9, background color: #f35a66, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/night-vision-image-intensifier-tubes
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/made-in-usa-products
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/made-in-usa-products
Fix any of the following: Element has insufficient color contrast of 3.08 (foreground color: #f9f9f9, background color: #f35a66, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/made-in-usa-products
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/made-in-usa-products
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/made-in-usa-products
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/made-in-usa-products
Fix any of the following: Element has insufficient color contrast of 3.08 (foreground color: #f9f9f9, background color: #f35a66, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/export-products
Fix any of the following: Element has insufficient color contrast of 4.31 (foreground color: #1a7ac4, background color: #f9f9f9, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1
<a href="https://adamsindustries.com/products/pages/about">
https://adamsindustries.com/products/night-vision-monoculars
Fix any of the following: Element has insufficient color contrast of 4.31 (foreground color: #1a7ac4, background color: #f9f9f9, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1
<a href="/products/pages/about">
https://adamsindustries.com/products/night-vision-monoculars
Fix any of the following: Element has insufficient color contrast of 4.31 (foreground color: #1a7ac4, background color: #f9f9f9, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1
<a href="/products/op-14-night-vision-monocular">
https://adamsindustries.com/products/night-vision-monoculars
Fix any of the following: Element has insufficient color contrast of 4.31 (foreground color: #1a7ac4, background color: #f9f9f9, font size: 12.0pt (16px), font weight: normal). Expected contrast ratio of 4.5:1
<a href="/products/pvs-14-night-vision-monocular">
https://adamsindustries.com/products/l3-image-intensifier-based-products
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/l3-image-intensifier-based-products
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/l3-image-intensifier-based-products
Fix any of the following: Element has insufficient color contrast of 1.86 (foreground color: #f9f9f9, background color: #fca726, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
https://adamsindustries.com/products/l3-image-intensifier-based-products
Fix any of the following: Element has insufficient color contrast of 3.08 (foreground color: #f9f9f9, background color: #f35a66, font size: 9.0pt (12px), font weight: normal). Expected contrast ratio of 4.5:1
<div class="label__text">
Critical

Links missing text

7 affected pages

7
Show affected pages
https://adamsindustries.com/products/pages/about
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute
<a href="https://adamsindustries.com">
https://adamsindustries.com/products/pages/about
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute
<a href="https://adamsindustries.com">
https://adamsindustries.com/products/pages/about
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute
<a href="https://adamsindustries.com">
https://adamsindustries.com/products/night-vision-goggles
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute
<a href="https://adamsindustries.com/products/bnvd-31-14-night-vision-goggle-with-n…">
https://adamsindustries.com/products/night-vision-goggles
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute
<a href="https://adamsindustries.com/products/mh-1-goggle-with-l3-20ua-white-phosph…">
https://adamsindustries.com/products/night-vision-goggles
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute
<a href="https://adamsindustries.com/products/panos-quad-nightvision-panoramic-gogg…">
https://adamsindustries.com/products/night-vision-goggles
Fix all of the following: Element is in tab order and does not have accessible text Fix any of the following: Element does not have text that is visible to screen readers aria-label attribute does not exist or is empty aria-labelledby attribute does not exist, references elements that do not exist or references elements that are empty Element has no title attribute
<a href="https://adamsindustries.com/products/panos-quad-nightvision-panoramic-gogg…">

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