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Notes on my journey as an independent platform and insights from the world of SEO.

Business
Vadim Kravcenko
Vadim Kravcenko
Nov 22, 2024 — 4 min read

Calculating your Unit Price as a SaaS

Unit price is the cost per unit of your service, whether that’s a single subscription, user, or seat. It represents the financial foundation of your business model.
Business
Vadim Kravcenko
Vadim Kravcenko
Nov 22, 2024 — 6 min read

On-Page SEO Specialist Job Description

An on-page optimization specialist focuses on improving elements directly within your website to boost its visibility in search engines.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Nov 22, 2024 — 5 min read

Top Open-Source Tools for SEO

With a little effort, open-source tools can deliver premium results at a fraction of the cost. Let’s take a look at building your cost-effective SEO strategy.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Nov 22, 2024 — 6 min read

Open Graph Images: Boost your Click-Through Rates

Optimized OG images are an investment in your brand’s visibility, credibility, and growth.
Business
Vadim Kravcenko
Vadim Kravcenko
Nov 22, 2024 — 6 min read

Why Pricing Makes or Breaks Your SaaS

Your price sends an immediate signal about your product’s quality and value. A low price might suggest affordability, but it can also signal lower quality.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Nov 20, 2024 — 5 min read

Checklist to Increase Your Visibility on Google

By following this checklist, you can cover all essential aspects of SEO, ensuring your website is well-optimized, user-friendly, and ready to rank higher on Google.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Nov 20, 2024 — 6 min read

Affordable SEO: How to Pay Less

Affordable doesn’t mean cutting corners — focus on sustainable practices. Cheap tactics might save money in the short term, but they lead to penalties and wasted time.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Nov 03, 2024 — 9 min read

Theme.liquid Optimizations for Shopify SEO

By optimizing themes.liquid in Shopify, you’re creating a more SEO-friendly structure for your site, making it easier for search engines to understand and for users to navigate.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Nov 03, 2024 — 9 min read

Generative Engine Optimization (GEO): Mentioning in AI

Generative Engine Optimization may be a new concept, but as more users turn to AI for answers, businesses that adapt early will be better positioned to capture the attention of their audiences.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Nov 03, 2024 — 5 min read

Understanding Orphan Pages

Orphan pages represent missed opportunities—valuable content hidden from both users and search engines.
Business
Vadim Kravcenko
Vadim Kravcenko
Oct 27, 2024 — 9 min read

How To Make Your Brand Come Up In ChatGPT

Think of “ChatGPT SEO” as a way of optimizing for clarity and organization, rather than keyword stuffing. Content that’s easy for AI to interpret is concise, structured, and enriched with specific, relevant data.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 27, 2024 — 7 min read

SEO Agency Selection Checklist

Recognizing these red flags can help you avoid partnering with an SEO agency that may harm rather than help your business.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 27, 2024 — 6 min read

How much Does SEO Cost

SEO results are highly correlated with budget. While small budgets may limit service scope, small businesses can still find success by focusing on foundational SEO elements.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 27, 2024 — 5 min read

Affordable SEO Strategies for Small Businesses

building a strong SEO foundation doesn’t require a big budget; it just requires strategy, consistency, and a focus on quality.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 26, 2024 — 8 min read

Content Repurposing Strategies for Maximum Reach

When you repurpose with intention, you’re giving your content the chance to thrive across different platforms, extending its reach and relevance while reinforcing your authority.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 26, 2024 — 6 min read

Pillar Content and Silos: A Modern SEO Strategy

Building a pillar and silo structure takes time, but it’s worth the investment. Creating interconnected content clusters not only supports SEO success but also establishes your brand as an authority in your field.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 26, 2024 — 6 min read

Semantic SEO: Optimizing for Search Intent

With semantic SEO, your goal is to create content that connects deeply with what users want
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 25, 2024 — 5 min read

Why Video SEO Matters for Growing Your Youtube

A targeted video SEO strategy can make a tangible impact, even for smaller brands competing in a crowded space
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 25, 2024 — 5 min read

Ethical SEO Practices: Avoiding Black Hat

Don’t write for algorithms—write for the people who are searching for real solutions. This is what builds a respected online presence that stands out.
Business
Vadim Kravcenko
Vadim Kravcenko
Oct 25, 2024 — 4 min read

Optimizing for Zero-Click Searches

Zero-click searches occur when users find the information they need directly on the search results page, eliminating the need to click through to a website.
Development
Vadim Kravcenko
Vadim Kravcenko
Oct 25, 2024 — 6 min read

SEO Best Practices for Single-Page Applications

Here are some essential best practices and secret tips to build an SPA that performs well in search rankings while providing a smooth, app-like experience.
Business
Vadim Kravcenko
Vadim Kravcenko
Oct 24, 2024 — 9 min read

Understanding Composable Ecommerce

If you’re currently using a monolithic ecommerce platform and feeling limited by its constraints, now might be the time to explore composable ecommerce.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 24, 2024 — 5 min read

Shopify SEO Checklist: A Comprehensive Guide

In 2025, Shopify SEO is still the best investment you can make to drive long-term traffic and grow your business sustainably.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 24, 2024 — 3 min read

Migrating to a Headless CMS

If you’re planning to migrate to a headless CMS, start by conducting a comprehensive SEO audit and preparing a detailed roadmap to preserve your site’s SEO integrity.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 24, 2024 — 6 min read

Top 10 Essential Plugins for Wordpress

A site that is easy to navigate, looks professional, and responds to user needs in real-time is more likely to convert visitors into customers.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 24, 2024 — 9 min read

How to Recover from a Google Penalty

A Google penalty can feel like a punch in the gut, especially when you’re depending on organic traffic to fuel your growth. Let's learn how to avoid it.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 23, 2024 — 8 min read

Fixing SEO Issues After WordPress Migration

Migrating your WordPress site is a huge step, but it comes with the risk of serious SEO issues if not handled properly
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 23, 2024 — 6 min read

Local SEO: Optimizing Google Business Profile

One of the most effective ways to attract local customers is to create content that is tailored to the specific location you serve.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 23, 2024 — 5 min read

Content Refresh Strategy

Refreshing old content is one of the most efficient and cost-effective ways to breathe new life into your website.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 23, 2024 — 5 min read

Optimizing for Featured Snippets

Properly structuring your content significantly improves your chances of being featured in Google snippets.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 23, 2024 — 5 min read

Creating Content Silos for SEO

In today’s SEO, organization and relevancy are key. Content silos allow you to achieve both by grouping related content and establishing your website as an authority on specific topics.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 23, 2024 — 5 min read

Using LSI Keywords to Improve SEO

Incorporating LSI keywords into your content helps improve SEO by creating more natural-sounding content, and better aligning with search intent.
Business
Vadim Kravcenko
Vadim Kravcenko
Oct 22, 2024 — 6 min read

Why Airbnb SEO is good for your listings

Optimizing your Airbnb listing through strategic SEO, pricing, and guest-focused enhancements is key to boosting visibility, securing more bookings, and growing your revenue.
Business
Vadim Kravcenko
Vadim Kravcenko
Oct 22, 2024 — 7 min read

Why Conversion Rate Optimization is important

Let's talk about the conversion rates and why having a higher conversion rate is better than having more traffic.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 22, 2024 — 5 min read

Common On-Page SEO Mistakes to Avoid

Let's recaps the importance of focusing on the core elements of SEO and the mistakes you should avoid.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 10, 2024 — 2 min read

Improving your lighthouse SEO score

I’m sharing the key strategies I’ve used to improve my Lighthouse SEO score and drive organic traffic, all broken down into practical advice.
Business
Vadim Kravcenko
Vadim Kravcenko
Oct 09, 2024 — 3 min read

Basics for Business Owners

A practical guide helping business owners understand and start using SEO to build their online presence and grow their customer base.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 08, 2024 — 3 min read

Is SEO Really Dying?

Despite ongoing claims that "SEO is dying," it continues to be a vital part of digital marketing, evolving to meet the demands of new platforms like TikTok, Reddit, and voice search. It's still the highest ROI channel.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Oct 07, 2024 — 4 min read

Reducing SEO Costs: Effective Alternatives

Discover cost-effective alternatives to expensive SEO specialists, focusing on how tools can help your business reduce expenses while boosting search performance.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Sep 25, 2024 — 5 min read

Accessibility Matters: How It Improves SEO

I've integrated automation into SEOJuice to handle important accessibility improvements on your website. It optimizes your site's structure, automatically adds ARIA labels, and enhances forms to boost usability and conversions
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Sep 24, 2024 — 4 min read

Better Structure with Topic Clusters

Topic clusters involve organizing your website's content around central themes called pillar pages, each linked to detailed cluster pages covering related subtopics. This strategy improves SEO by establishing your site as an authority.
Best Practices
Vadim Kravcenko
Vadim Kravcenko
Sep 15, 2024 — 3 min read

Understanding SEO

Let's talk about the essentials of SEO and discover why it's critical for your business's online success. I'll share insights on leveraging automated SEO to drive quality traffic — founder to founder.
Development
Vadim Kravcenko
Vadim Kravcenko
Sep 13, 2024 — 5 min read

Tech behind the tool

Dive into the tech behind the tool as I breakdown the stack into details. Discover how each piece contributes to creating a seamless, powerful tool.
News
Vadim Kravcenko
Vadim Kravcenko
Sep 13, 2024 — 6 min read

Meet SEOJuice — The only AI tool you will need

Find out more about the motivation behind the tool and how I made SEOJuice to fill the gaps left by other tools.
News
Vadim Kravcenko
Vadim Kravcenko
Sep 11, 2024 — 4 min read

Hello, world!

Hey, this is the first official post. I'm sharing my journey scaling SEOJuice, growing in revenue, making the tool smarter and all other insights.
SEOJuice Made with ❤️ in Zurich, Switzerland 🇨🇭.

Made with ❤️ in Zurich, Switzerland 🇨🇭.
100% self-funded and independent.

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