Introducing Lida
Running SEOJuice has always been my version of a Zen garden — a calm space where algorithms make sense, and I can relax knowing Google’s chaos is, at least partially, under control. But even the calmest waters need a little ripple now and then, which brings me to the big news: Lida Stepul is joining SEOJuice as our new co-founder.
New Year has started, and from the 1st….oh, no, let’s be realistic…from the 6th of January, Lida is kicking down the door with a to-do list, a marketing plan, and probably a cup of strong coffee in hand. She’ll be in charge of marketing, brand building, relationship wrangling, and, most importantly, chaos coordination — because let’s face it, someone needs to.
Now, you might be wondering, "Who is Lida?" Glad you asked.
She’s a quick learner, a multitasking pro, and somehow manages to juggle marketing strategies with raising two boys, a Great Dane (basically a horse in dog form), and a cat who probably runs the household. Her interests include traveling, marketing (yes, she genuinely enjoys it), and cooking — which is great because she’s already cooking up some bold ideas for SEOJuice.
What impresses me most about Lida isn’t just her ability to switch from negotiating marketing deals to convincing a toddler that broccoli is a treat. It’s her knack for making sense of the noise, finding the signal, and turning chaos into clarity. While I’m here making sure the technical side hums along smoothly, Lida will be turning up the volume on our brand, making sure people not only find us but remember us.
So, here’s to Lida — our new co-founder, chaos coordinator, marketing maestro, and the only person I trust to handle both client calls and a Great Dane with equal authority.
Welcome to the calm (and slightly chaotic) world of SEOJuice, Lida.
Discussion (1 comment)
David Kim SEO
Hey — love the energy around Lida joining, but as someone who runs my family's cafe site, I worry a “to-do list + bold ideas” kickoff could upset your existing 'Zen garden' SEO flow; how will you balance her chaos coordination with preserving what already works after Jan 6? Tip: start with a 30/60/90 plan tied to clear KPIs and a RACI so clients and the team don't get jolted.
Lisa Wang, Content Marketing Lead
Totally get the concern — and you’re right to flag it. In my experience (10+ years running SEO and digital strategy for local retail/hospitality brands), the safest way to onboard a high-energy hire without destabilizing a “Zen garden” is a disciplined, measurable ramp — exactly what you suggested.
High-level approach we’re using after Jan 6:
- Baseline audit first: capture organic KPIs (sessions, impressions, avg position, CTR, conversions) + technical snapshot (crawl errors, CWV, sitemap, schema).
- 30/60/90 tied to KPIs: 30 = discovery + low-risk quick wins; 60 = controlled experiments (A/B, feature flags, subset rollouts); 90 = scaled initiatives if metrics hold.
- RACI for every change: who proposes, who reviews (SEO lead), who approves (ops/owner), who implements, who monitors. Keeps handoffs tidy.
- Safety nets: staging previews, content freezes for key pages, URL-preservation policy, regression tests, Search Console + GA anomaly alerts and rollback triggers.
- Measurement plan: cohort and segment analysis, retention of top-performing pages, and weekly checkpoints to course-correct.
I’ve navigated similar transitions for cafe and local retail sites — a phased plan with strict KPIs and rollback guardrails preserves ranking momentum while allowing creative change. If you want, DM me your site and I’ll share a concise 30/60/90 template and a quick checklist you can use during the handoff. Open to connect and collaborate.
