Ecommerce Industry Analysis

Ecommerce Industry SEO Benchmarks Complete Performance Analysis & Metrics

Access detailed SEO benchmarks and performance data across 4421 Ecommerce websites. Compare rankings, technical metrics, and industry standards.

Websites Analyzed
4421
Pages Indexed
50,380
Last Updated
Dec 2025

Discover Key Performance Metrics:

Page Speed
Mobile UX
Content Quality
Technical SEO
Backlink Profiles
Rankings

Perfect for SEO professionals, digital marketers, and Ecommerce business owners looking to optimize their online presence.

All Industries Ecommerce

Core SEO Metrics

On Page Score

649 samples
82
0.0% Median 100.0%

How well pages are optimized for search engines in the Ecommerce industry, including title tags, meta descriptions, and content structure

Significant outliers present in on page score

Excellent

Content Quality

649 samples
69
0.0% Median 100.0%

Assessment of content uniqueness, relevance, and depth in the Ecommerce industry, based on AI analysis and readability metrics

Significant outliers present in content quality

Fair

Technical Health

649 samples
54
0.0% Median 100.0%

Technical optimization level in the Ecommerce industry, including site architecture, crawlability, and indexation status

Significant outliers present in technical health

Needs Improvement

Accessibility

649 samples
89
0.0% Median 100.0%

WCAG compliance score in the Ecommerce industry, measuring how accessible your content is to all users including those with disabilities

Significant outliers present in accessibility

Excellent

Page Speed

649 samples
1.04s
0.0s Median 4.5s

Average time in seconds for pages to become fully interactive in the Ecommerce industry

High variation in page speed across the industry

Excellent

Fast Pages Ratio

649 samples
48.99%
0.0% Median 100.0%

Percentage of pages loading under 3 seconds in the Ecommerce industry, a key user experience metric

High variation in fast pages ratio across the industry

Poor

Slow Pages Ratio

649 samples
Not enough data
0.0% Median 51.3%

Percentage of pages taking over 5 seconds to load in the Ecommerce industry, potentially affecting user experience

High variation in slow pages ratio across the industry

Significant outliers present in slow pages ratio

Poor

Mobile Friendly

649 samples
100.00%
0.0 Median 100.0

Mobile optimization score in the Ecommerce industry, based on Google's mobile-first indexing criteria

High variation in mobile friendly across the industry

Significant outliers present in mobile friendly

Internal Linking

649 samples
100.00%
0.0 Median 100.0

Quality and distribution of internal links in the Ecommerce industry, measuring site structure effectiveness

Significant outliers present in internal linking

Meta Tags

649 samples
93.98%
15.4% Median 100.0%

Completeness and optimization of meta tags in the Ecommerce industry, including titles, descriptions, and structured data

Significant outliers present in meta tags

Excellent

Image Optimization

649 samples
90.38%
31.4% Median 100.0%

Image compression and alt text optimization score in the Ecommerce industry, balancing quality and performance

Excellent

Total Keywords

649 samples
2
0.0 Median 88.2

Average number of keywords ranking in top 100 positions in the Ecommerce industry

High variation in total keywords across the industry

Significant outliers present in total keywords

Top 3 Keywords

649 samples
Not enough data
0.0 Median 0.0

Average number of keywords ranking in top 3 positions in the Ecommerce industry, driving significant organic traffic

High variation in top 3 keywords across the industry

Estimated Traffic

649 samples
1
0.0 Median 144.2

Estimated average monthly organic visitors in the Ecommerce industry, based on ranking positions and search volumes

High variation in estimated traffic across the industry

Significant outliers present in estimated traffic

Backlink Quality

649 samples
9
0.0 Median 100.0

Domain Authority and trust metrics in the Ecommerce industry, measuring overall link profile strength

High variation in backlink quality across the industry

Poor

Related Industries

About This Data

These benchmarks are calculated from 4421 websites in the Ecommerce industry .

The data represents the median values across all analyzed websites, with ranges showing the 10th to 90th percentiles.

Total pages analyzed: 50,380

Last updated: December 1, 2025

Frequently Asked Questions

How are these benchmarks calculated?

These benchmarks are calculated from 4421 websites in the Ecommerce industry . We analyze multiple metrics across all websites to provide accurate industry standards.

What makes Ecommerce websites unique?

Ecommerce websites often have specific requirements and challenges. Key focus areas include product page optimization, category structure, and conversion optimization.

What do the ranges mean?

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Ecommerce industry .

How recent is this data?

This data was last updated December 2025, analyzing 50,380 pages in the Ecommerce industry.

How can I use these benchmarks?

Use these Ecommerce benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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