Ecommerce Industry › Cosmetics

Cosmetics SEO Benchmarks & Performance Metrics Ecommerce Industry Analysis

Compare comprehensive SEO performance metrics and rankings for Cosmetics websites in the Ecommerce industry. Get insights into technical SEO, content optimization, and competitive analysis.

Websites Analyzed
21
Pages Indexed
1,296
Last Updated
Sep 2025

Discover Key Performance Metrics:

Page Speed
Mobile UX
Content Quality
Technical SEO
Backlink Profiles
Rankings

Perfect for SEO professionals, digital marketers, and Ecommerce business owners looking to optimize their online presence in the Cosmetics sector.

All Industries Ecommerce Cosmetics

Core SEO Metrics

On Page Score

7 samples
74
0.0% Median 100.0%

How well pages are optimized for search engines in the Ecommerce industry (Cosmetics niche), including title tags, meta descriptions, and content structure

Significant outliers present in on page score

Good

Content Quality

7 samples
68
0.0% Median 100.0%

Assessment of content uniqueness, relevance, and depth in the Ecommerce industry (Cosmetics niche), based on AI analysis and readability metrics

Significant outliers present in content quality

Fair

Technical Health

7 samples
54
0.0% Median 100.0%

Technical optimization level in the Ecommerce industry (Cosmetics niche), including site architecture, crawlability, and indexation status

Significant outliers present in technical health

Needs Improvement

Accessibility

7 samples
85
0.0% Median 100.0%

WCAG compliance score in the Ecommerce industry (Cosmetics niche), measuring how accessible your content is to all users including those with disabilities

Significant outliers present in accessibility

Excellent

Page Speed

7 samples
0.96s
0.4s Median 18.5s

Average time in seconds for pages to become fully interactive in the Ecommerce industry (Cosmetics niche)

High variation in page speed across the industry

Significant outliers present in page speed

Excellent

Fast Pages Ratio

7 samples
92.16%
0.0% Median 99.3%

Percentage of pages loading under 3 seconds in the Ecommerce industry (Cosmetics niche), a key user experience metric

High variation in fast pages ratio across the industry

Excellent

Slow Pages Ratio

7 samples
Not enough data
0.0% Median 94.6%

Percentage of pages taking over 5 seconds to load in the Ecommerce industry (Cosmetics niche), potentially affecting user experience

High variation in slow pages ratio across the industry

Poor

Mobile Friendly

7 samples
100.00%
60.0 Median 100.0

Mobile optimization score in the Ecommerce industry (Cosmetics niche), based on Google's mobile-first indexing criteria

Significant outliers present in mobile friendly

Internal Linking

7 samples
100.00%
64.0 Median 100.0

Quality and distribution of internal links in the Ecommerce industry (Cosmetics niche), measuring site structure effectiveness

Significant outliers present in internal linking

Meta Tags

7 samples
99.37%
44.0% Median 100.0%

Completeness and optimization of meta tags in the Ecommerce industry (Cosmetics niche), including titles, descriptions, and structured data

Excellent

Image Optimization

7 samples
69.79%
11.9% Median 92.1%

Image compression and alt text optimization score in the Ecommerce industry (Cosmetics niche), balancing quality and performance

High variation in image optimization across the industry

Fair

Total Keywords

7 samples
2
0.0 Median 51.2

Average number of keywords ranking in top 100 positions in the Ecommerce industry (Cosmetics niche)

High variation in total keywords across the industry

Significant outliers present in total keywords

Top 3 Keywords

7 samples
Not enough data
0.0 Median 0.0

Average number of keywords ranking in top 3 positions in the Ecommerce industry (Cosmetics niche), driving significant organic traffic

Estimated Traffic

7 samples
Not enough data
0.0 Median 18.2

Estimated average monthly organic visitors in the Ecommerce industry (Cosmetics niche), based on ranking positions and search volumes

High variation in estimated traffic across the industry

Backlink Quality

7 samples
8
0.2 Median 76.0

Domain Authority and trust metrics in the Ecommerce industry (Cosmetics niche), measuring overall link profile strength

High variation in backlink quality across the industry

Poor

Related Industries

About This Data

These benchmarks are calculated from 21 websites in the Ecommerce industry specifically in the Cosmetics niche.

The data represents the median values across all analyzed websites, with ranges showing the 10th to 90th percentiles.

Total pages analyzed: 1,296

Last updated: September 12, 2025

Frequently Asked Questions

How are these benchmarks calculated?

These benchmarks are calculated from 21 websites in the Ecommerce industry specifically in the Cosmetics niche. We analyze multiple metrics across all websites to provide accurate industry standards.

What makes Ecommerce websites unique?

Ecommerce websites often have specific requirements and challenges. Key focus areas include product page optimization, category structure, and conversion optimization.

What are common challenges for Cosmetics websites?

Based on our analysis of Cosmetics websites in the Ecommerce industry, common challenges include: industry-specific compliance, user experience, and content optimization.

What do the ranges mean?

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Ecommerce industry for Cosmetics websites.

How recent is this data?

This data was last updated September 2025, analyzing 1,296 pages in the Ecommerce industry.

How can I use these benchmarks?

Use these Ecommerce Cosmetics benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

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