Finance Industry › Insurance

Insurance SEO Benchmarks & Performance Metrics Finance Industry Analysis

Compare comprehensive SEO performance metrics and rankings for Insurance websites in the Finance industry. Get insights into technical SEO, content optimization, and competitive analysis.

Websites Analyzed
114
Pages Indexed
395
Last Updated
Jul 2025

Discover Key Performance Metrics:

Page Speed
Mobile UX
Content Quality
Technical SEO
Backlink Profiles
Rankings

Perfect for SEO professionals, digital marketers, and Finance business owners looking to optimize their online presence in the Insurance sector.

All Industries Finance Insurance

Core SEO Metrics

On Page Score

11 samples
86
0.0% Median 100.0%

How well pages are optimized for search engines in the Finance industry (Insurance niche), including title tags, meta descriptions, and content structure

Significant outliers present in on page score

Excellent

Content Quality

11 samples
79
0.0% Median 100.0%

Assessment of content uniqueness, relevance, and depth in the Finance industry (Insurance niche), based on AI analysis and readability metrics

Significant outliers present in content quality

Good

Technical Health

11 samples
54
0.0% Median 100.0%

Technical optimization level in the Finance industry (Insurance niche), including site architecture, crawlability, and indexation status

Significant outliers present in technical health

Needs Improvement

Accessibility

11 samples
86
0.0% Median 100.0%

WCAG compliance score in the Finance industry (Insurance niche), measuring how accessible your content is to all users including those with disabilities

Significant outliers present in accessibility

Excellent

Page Speed

11 samples
1.73s
0.0s Median 3.7s

Average time in seconds for pages to become fully interactive in the Finance industry (Insurance niche)

High variation in page speed across the industry

Excellent

Fast Pages Ratio

11 samples
11.11%
0.0% Median 100.0%

Percentage of pages loading under 3 seconds in the Finance industry (Insurance niche), a key user experience metric

High variation in fast pages ratio across the industry

Poor

Slow Pages Ratio

11 samples
Not enough data
0.0% Median 44.4%

Percentage of pages taking over 5 seconds to load in the Finance industry (Insurance niche), potentially affecting user experience

High variation in slow pages ratio across the industry

Significant outliers present in slow pages ratio

Poor

Mobile Friendly

11 samples
100.00%
0.0 Median 100.0

Mobile optimization score in the Finance industry (Insurance niche), based on Google's mobile-first indexing criteria

Significant outliers present in mobile friendly

Internal Linking

11 samples
95.83%
0.0 Median 100.0

Quality and distribution of internal links in the Finance industry (Insurance niche), measuring site structure effectiveness

High variation in internal linking across the industry

Meta Tags

11 samples
90.52%
95.5% Median 100.0%

Completeness and optimization of meta tags in the Finance industry (Insurance niche), including titles, descriptions, and structured data

Significant outliers present in meta tags

Excellent

Image Optimization

11 samples
88.89%
25.7% Median 100.0%

Image compression and alt text optimization score in the Finance industry (Insurance niche), balancing quality and performance

Excellent

Total Keywords

11 samples
6
0.0 Median 108.0

Average number of keywords ranking in top 100 positions in the Finance industry (Insurance niche)

High variation in total keywords across the industry

Significant outliers present in total keywords

Top 3 Keywords

11 samples
Not enough data
0.0 Median 0.0

Average number of keywords ranking in top 3 positions in the Finance industry (Insurance niche), driving significant organic traffic

High variation in top 3 keywords across the industry

Estimated Traffic

11 samples
3
0.0 Median 55.0

Estimated average monthly organic visitors in the Finance industry (Insurance niche), based on ranking positions and search volumes

High variation in estimated traffic across the industry

Significant outliers present in estimated traffic

Backlink Quality

11 samples
31
4.4 Median 66.7

Domain Authority and trust metrics in the Finance industry (Insurance niche), measuring overall link profile strength

High variation in backlink quality across the industry

Poor

Related Industries

About This Data

These benchmarks are calculated from 114 websites in the Finance industry specifically in the Insurance niche.

The data represents the median values across all analyzed websites, with ranges showing the 10th to 90th percentiles.

Total pages analyzed: 395

Last updated: July 5, 2025

Frequently Asked Questions

How are these benchmarks calculated?

These benchmarks are calculated from 114 websites in the Finance industry specifically in the Insurance niche. We analyze multiple metrics across all websites to provide accurate industry standards.

What makes Finance websites unique?

Finance websites often have specific requirements and challenges. Our benchmarks help you understand how your website compares to others in your space.

What are common challenges for Insurance websites?

Based on our analysis of Insurance websites in the Finance industry, common challenges include: industry-specific compliance, user experience, and content optimization.

What do the ranges mean?

The ranges show the 10th to 90th percentiles, excluding outliers to give you a realistic view of typical performance in the Finance industry for Insurance websites.

How recent is this data?

This data was last updated July 2025, analyzing 395 pages in the Finance industry.

How can I use these benchmarks?

Use these Finance Insurance benchmarks to identify areas for improvement and prioritize your SEO efforts. Focus on metrics where you fall below the industry median.

Related Articles

Meet SEOJuice — The only AI tool you will need

Find out more about the motivation behind the tool and how I made SEOJuice to fill the gaps left by other tools.

Sep 13, 2024

Affordable SEO: How to Pay Less

Affordable doesn’t mean cutting corners — focus on sustainable practices. Cheap tactics might save money in the short term, but they lead to penalties and wasted time.

Nov 20, 2024

Calculating your Unit Price as a SaaS

Unit price is the cost per unit of your service, whether that’s a single subscription, user, or seat. It represents the financial foundation of your business model.

Nov 22, 2024

Agile Solutions for Scaling SEO Using AI Tools

When traffic targets grow, complexity follows. Content calendars balloon. Technical fixes create bottlenecks. Teams fall into disarray. And while AI is the buzzword du jour, most teams are just piecing together random ChatGPT prompts and crossing their fingers.

May 06, 2025

Top inexpensive Ways to Get Better SEO Results on WebFlow

Search engine optimization on Webflow doesn’t require an agency or a premium tool stack. What it does require is structure, consistency, and a few low-cost moves that compound over time.

May 13, 2025

Link Building for Ecommerce

Tactics designed for blogs rarely translate to product pages, structured templates, or category-driven navigation. Many small ecommerce sites end up wasting time chasing backlinks that won’t move the needle. This guide focuses on ecommerce link building strategies that still work in 2025, even for lean teams without a PR budget.

May 13, 2025
View all →