TherapyRoute Success

TherapyRoute is a global mental health directory that connects people with therapists, treatment centers, and crisis support. Their broad directory covers multiple regions worldwide, making mental health services more accessible through a well-structured, searchable database for those seeking help.

The SEO Problems Faced

Despite valuable content and a well-organized platform, TherapyRoute faced key SEO challenges:

• Underperforming pages with low click-through rates (CTR).

• Traffic stagnation despite high-value content.

• A weak internal linking structure limiting keyword ranking potential.

• Indexing issues, with thousands of pages failing to be crawled properly by search engines.

Challenges

One of the biggest issues was TherapyRoute’s internal linking. Many pages were isolated, preventing search engines from effectively crawling and ranking them. The lack of strategic interlinking meant lost opportunities for boosting keyword relevance and authority. Additionally, they faced indexing challenges, with over 3000 pages showing 5xx server errors, further limiting visibility in search results.

The SEOJuice Solution

In September 2024, TherapyRoute integrated SEOJuice to redesign their SEO strategy. The tool provided immediate improvements by:

• Mapping out content relationships and intelligently interlinking pages.

• Enhancing search engine discovery, leading to better keyword rankings.

• Providing real-time insights into traffic patterns and ranking potential.

“This learning is invaluable as it will guide future strategies which could be transformative.” - says Vincenzo Sinisi, the founding director of TherapyRoute.com

Results

TherapyRoute experienced a significant boost in organic traffic and search rankings after implementing SEOJuice. The improvements were swift and measurable, showcasing the impact of strategic internal linking and structured SEO optimization.

The impact of SEOJuice was evident in TherapyRoute’s Google Search Console metrics:

• Organic clicks grew from 289K to 634K

• Total impressions grew from 14M to 27.4M

• CTR improved from 2.1% to 2.3%

• Average ranking position moved from 27.4 to 24.5

SEOJuice tool helped TherapyRoute detect low-hanging SEO opportunities. Pages that previously struggled for visibility, such as articles and directory listings, saw noticeable ranking improvements. By strategically interlinking content and fixing indexing issues, TherapyRoute has significantly improved its search performance — proving that a well-executed SEO strategy can drive measurable results.