Content SEO Checklist for Startup in Insurance Using Ghost

Research high-volume, low-competition keywords that Insurance customers use when searching for Startups

Create a 6-month Startup editorial calendar — weekly blog posts, monthly guides, and quarterly pillar content

Analyze top 5 competing Insurance websites' topics, formats and identify content opportunities

Review and score all your Ghost content. Spreadsheet for Startup with traffic and conversions information and double-down on pages that convert

Optimize Ghost title tags with primary Insurance keywords in first 60 chars, include Startup brand name

Write 150-160 char meta descriptions highlighting unique Startup value props and Insurance-specific CTAs

Use one H1 per page with Insurance focus keyword, H2-H6 for Startup subtopics on Ghost

Add descriptive alt text (5-8 words) to all Ghost images using Insurance keywords naturally for Startup context

Build strategic internal links between Ghost pages using descriptive anchor text relevant to Insurance

Create clean, keyword-rich URLs that reflect your Startup site hierarchy and Insurance topics

Implement relevant schema markup for Insurance-specific content types and Startup information

Format content with short paragraphs, bullets, and subheadings for easy scanning by Insurance readers

Ensure content displays properly on mobile devices used by Insurance customers searching for Startups

Demonstrate deep Insurance expertise through Startup-specific insights and infographics

Regularly update Ghost content with Insurance trends and Startup best practices

Create interactive content that resonates with your Startup audience's Insurance-specific needs and pain points

Provide comprehensive coverage of Insurance topics with detailed Startup examples and Ghost-specific implementation guides

Screen Insurance content for AI-generated text to maintain authenticity in Startup communications

Verify Ghost content uniqueness against other Insurance sources and Startup competitors